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The East of England Development Agency would like to invite businesses in and around Cambridge to attend a FREE one-day masterclass on the topic of “Improving your website through the use of search engine optimisation techniques and technologies.”

This intensive practical course will cover three areas:

1. Making the most out of free SEO tools

Boosting your search engine rankings will mean more potential customers visiting your website. In this session we will look at a range of free tools to help you see how your website is really performing on the internet, analyse how search engine friendly your website is, plus identify how to improve it. It will also help you look at factors outside your website that can help lift you up the search engine results.

2. The use of adwords and how this can complement SEO

Google AdWords now commands 80%+ of the Internet pay-per-click market, and this session will cover the concepts that lie behind Google’s advertising platform and the skills required to master it. The session is designed to show business owners and managers the strengths and pitfalls of Internet pay-per-click advertising and the key criteria they need to consider to ensure a profitable online campaign.

3. How video and streaming media can optimise your site

Internet video is a major tool in the arsenal of any corporation seeking to engage with an increasingly diverse online audience.  YouTube is now the second largest search engine on the web and online video is the medium of choice for many businesses.  But how can you start to use video effectively to drive traffic to your site and how can using video online benefit your company? This masterclass will provide a comprehensive overview of video on the web, debunk the jargon and explain why video is a powerful social media and search engine tool.  By the end of the session you will know the main steps you need to take as a business to start utilising this technology effectively.

The course will be highly interactive and practical, and as part of the session we are looking for two attendees who would like to be interviewed on camera in the morning and have their video uploaded and streamed in the afternoon video session. All registered delegates will be entered into a draw to be one of the companies filmed.

Who Should Attend:

This workshop is suitable for owners / managers of established businesses in the East of England. It is open to businesses with 10 or more employees.  Please note this workshop is not intended for start-up businesses.

Venue and Timings

The masterclass is being held on 22nd October at the Moller Centre in Cambridge http://www.mollercentre.co.uk/. Places are strictly limited and therefore we are only offering one place per company. The session will run from 9.45am – 4.30pm and will be followed by a networking opportunity.

How to book a place

To register your interest in a free place or if you have any questions please contact Vickie Collinge by email on Vickie@communicationsmanagement.co.uk or telephone 01727 737991.