takeITon.

Destination Growth, the most high profile and innovative business event to take place in the East of England, is to provide the backdrop for the East of England Development Agency's launch of its new takeITon campaign to businesses in the region.

The event, which featured over 20 top international speakers - from keynotes to masterclasses and topical debates, enabled the takeITon campaign to target businesses directly for the first time.

Richard Ellis, chairman at EEDA, introduced the takeITon campaign at Destination Growth.  He said: “IT plays a huge role in the future of business in the East of England, and Destination Growth is designed for businesses that have the ambition to accelerate their growth, which makes the event the perfect place to launch takeITon.  By announcing takeITon at Destination Growth, I hope we can inspire businesses to consider how improved IT could help them grow.”