takeITon.

The East of England Development Agency’s (EEDA) takeITon campaign was kicked off at this week’s Encouraging Enterprise briefing for business intermediaries.

The event, which took place at the Moller Centre in Cambridge, included an update from EEDA and Business Link in the East of England, along with specialist sessions on women’s enterprise and regional business engagement with the forthcoming Olympic games.  David Marlow, chief executive at EEDA, introduced the takeITon campaign and highlighted the importance of engaging business intermediaries with the campaign.

He explained:  “The intermediary representatives attending Encouraging Enterprise have built trusted relationships with businesses across the entire region.  It is therefore essential that these individuals are fully briefed on the direction and objectives of takeITon to enable them to raise awareness of the campaign with their business contacts.”